B2B Brew - Guide to B2B SEO Strategy Development - Linkbuilding

09/24/2020 08:00 AM - 09:00 AM ET

Admission

  • $5.00  -  Member
  • $10.00  -  Non-Member

Location

Zoom Meeting - Credentials Given Before Event

Summary

This session of SEO for B2B marketers will focus heavily on off-page SEO and quality linkbuilding and outreach strategies for all marketers with some specific tips for B2B folks.

Description

As with all B2B Brew meetings, we look to brew up professional networking and quality content built for B2B marketers. 

By popular demand, this is the second piece in our 3 part series on search engine optimization (SEO).  This session will be focused on off-page SEO and quality linkbuilding strategies.

Things we will cover in this session:

  • What is Off-Page SEO
  • Linkbuilding
    • History
    • Why are links important?
    • Types of links (good and bad!)
    • How do you get quality sites to link to you?
      • Building link worthy content
      • Quality "outreach" strategies for 2020
    • Metrics
    • Tools
    • Local Citations, Directory Building
NeonCRM by Neon One